HLC Equity Launches Technology to Enhance Layers Brand

The ongoing challenges facing homeownership are placing strain on the real estate market, but demand for housing remains strong due to supply shortages. To address this issue, innovative rental solutions such as furnished rentals are gaining popularity as remote work becomes more prevalent and work/life standards have changed due to COVID-19. These flexible options offer a potential solution to the housing supply gap. Growth is expected to continue, so much so that in 2022 it is forecasted to account for $139 billion – and expected to grow to $627 billion by 2032. Within the overall market are two broad segments driving growth and largely based on who pays for the stay – company paid and individual pay.

Jon Wohlfert, Managing Director for the HLC Equity-owned Layers brand, and a 35-year veteran of the flexible furnished rental industry comments, “Several years ago, most of the demand came from the “company paid” segment as companies were permanently relocating employees to other offices, sending interns and new hires to headquarters for training, or temporarily assigning employees to other locations to assist with projects. At that time, options were limited to extended stay hotels and corporate apartments. Now, with the growth of the global nomad and work-from-home, the individual-pay segment is gaining ground on the company-paid segment. Because of democratization through technology and the emergence of AirBNB-fueled flexibility, options are quite vast. Layers and its new technology offering, are here to help owner/operators capture more of this expanding marketplace.”

Layers, an innovative flexible furnished brand, has created a proprietary technology platform – Layers Prime – to deliver the individual pay customers directly to corporate housing and multifamily partners.

Layers has begun rolling this out to a few key partners, including Manilow Suites in Chicago and United Corporate Housing in Washington, DC. Layers Prime seamlessly and affordably delivers access to the previously hard-to-reach individual pay market. This solution allows owners to eliminate frivolous spending on resources to secure prospects and tap into a pipeline of qualified residents across 85 travel sites. The internal Layers team handles all set up, 24/7 customer support, and deliver reservations right to your front door.

For more information on Layers and Layers Prime visit layerslife.com/partners or email jon@layerslife.com

___________________________

Download the release as a PDF here.

HLC Equity 1900 Murray Avenue Suite 203 Pittsburgh, PA 15217

ABOUT HLC EQUITY

At the cornerstone of HLC Equity lies a culture that thirsts for impeccable work ethic, innovative entrepreneurship, fundamental analysis, and dedication to the community. Today HLC Equity is a forward thinking real estate group with over 70+ years of experience in the real estate investment business. HLC Equity has acquired, managed, developed, and repositioned real estate in over 25 states throughout the USA, having owned and managed over 7,000,000 gross square feet of commercial, residential, and development land.

Important Disclosures: www.hlcequity.com is a Website owned and operated by HLC Opco LLC (“HLC Equity”, or “HLC”, or “we”) By accessing the Website and any pages thereof, and any general HLC Marketing Material, you agree to be bound by the Terms of Use and Privacy Policy, as each may be amended from time to time. Furthermore, HLC is not a registered broker, dealer, investment advisor, investment manager or registered funding portal. Nothing contained in this Website or Marketing Material constitutes tax, legal, insurance or investment advice, nor does it constitute a solicitation or an offer to buy or sell any security or other financial instrument. Any such offer or solicitation will be made only by means of an offering memorandum and organizational documents (collectively, the “Offering Documents”). This Website and Marketing Material excludes material information detailed in the Offering Documents, including, but not limited to, risk factors. Investors may not rely upon the information set forth herein and should only make a decision to invest based solely on the information provided in the Offering Documents. Furthermore, information regarding HLC’s investment opportunities are intended and available for US Accredited Investors only (criteria HERE). HLC urges potential investors to consult with licensed legal professionals and investment advisors for any legal, tax, insurance, or investment advice.

The information on this Website and Marketing Material may include historic results of certain investments made by HLC; however, past performance is no guarantee of future results. Historic returns may not reflect actual future performance, may not reflect potential deductions for fees which may reduce actual realized returns. Investors are advised that any investment with HLC may experience different results from those shown. All investments offered by HLC involve risk and may result in loss.

Some of the statements contained on the HLC Website and Marketing Material may include forward looking statements that involve risk and uncertainty. Sentences or phrases that use words such as “expects”, “believes”, “anticipates”, “hopes”, “plans”, “may”, “can”, “will”, “projects”, and others, are often used to indicate forward-looking statements, but their absence does not mean a statement is not forward-looking. Such statements reflect HLC’s current opinion and are designed to help readers understand HLC’s thinking. By their very nature, however, such statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those projected. Investors are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. Moreover, past performance is no guarantee of future results, therefore no guarantee is presented or implied as to the accuracy of specific forecasts, projections, or predictive statements contained herein.

Although HLC believes that the expectations reflected in the forward-looking statements are reasonable, guarantees of future results, levels of activity, performance or achievements cannot be made. Moreover, neither HLC nor any other person or entity assumes responsibility for the accuracy and completeness of forward-looking statements. Neither HLC nor any other person or entity is under any duty to update any of the forward-looking statements to conform them to actual results.

The information on this Website and Marketing Material contains a preliminary summary of the purpose and principal business terms of the investments offered by HLC. This summary does not purport to be complete and is qualified in its entirety by reference to the more detailed discussion contained in Offering Documents. Further, the overviews presented on the HLC Website and Marketing Material do not constitute an offer to sell or a solicitation of an offer to make an investment herein. No such offer or solicitation will be made prior to the delivery of Offering Documents relating to such investment. The information on this Website and Marketing Material does not constitute an offer of, or the solicitation of an offer to buy or subscribe for, any securities to any person in any jurisdiction to whom or in which such offer or solicitation is unlawful.