We are thrilled to announce the launch of HLC Equity’s brand refresh and our newly revamped website! Our team has been hard at work to bring you a more dynamic experience and enhanced offering – all while maintaining the core values and fundamentals that have driven HLC Equity for over 75 years.
What’s New?
- Identity Design: We’ve updated our color palette to bring more energy and vibrancy to our brand visuals. You’ll notice fresh hues like a lively teal and orange, juxtaposed by a sophisticated deep blue and off-white, which are designed to evoke the trust, growth, and stability that is embedded into our brand and investment activity. Our new icon pays homage to our legacy, featuring a modern twist on traditional design elements that reflect our heritage and forward-thinking vision. Additionally, specific design elements such as the leaf associated with our brand represents growth, as personal growth and growing wealth together are foundations of the HLC Equity brand.
![](https://hlcequity.com/wp-content/uploads/2024/07/Logo-Sshift-1024x576.webp)
- Website: Our website has undergone a complete overhaul. With educational content and deep market insights, along with an improved user experience and enhanced navigation, finding the information you need and engaging with HLC and its investment offerings has never been easier. From detailed property listings to insightful blog posts, our website is sure to be your go-to resource for all things HLC Equity.
![](https://hlcequity.com/wp-content/uploads/2024/07/Site-OldtoNew-1024x576.webp)
- New Offerings: We’re excited to continually offer opportunities to our investment partners. From our institutional level investment opportunities to educational webinars, deep market analysis, and participation in high level events with our growing investor community.
From Our Leaders
The updates to the HLC Equity brand are a testament to our dedication to growth, stability, and innovation while honoring our rich history. With our company purpose of being “Built on Legacy, Creating Thriving Communities”, our new look reflects our next stage of growth in carrying out our purpose and leadership in the real estate investment industry.
Daniel Farber
HLC Equity CEO
Looking Ahead
For HLC Equity, this brand refresh signifies the future growth we have planned for our company, while maintaining the standards and strategies that have allowed us to thrive for over 75 years. We are excited to continue our journey with you, our stakeholders and investor partners, as we step into this new era.
We’d love for you to explore our new website and share your thoughts with us.
Explore our new website at hlcequity.com and let us know what you think in the form below!